Campaign Overview

I partnered with NCA’s Public Policy & Government Affairs team to boost CandyPAC awareness and participation. I worked within established brand guidelines to design a targeted mailer with customizable inserts and a follow-up email campaign. Working alongside the Membership department, we reached a curated VIP list and collaborated with a print vendor on production and fulfillment. Within four weeks, contributions increased by 15%, and the campaign’s success carried over to the CandyPAC booth at the Sweets and Snacks Trade Show, transforming it into a welcoming space for meetings, networking, and member engagement.