National Confectioners Association CandyPAC
Sharing the story of the CandyPAC’s beginnings, highlighting its vital role in our community, and encouraging others to take part in its ongoing impact.
Campaign Overview
Partnered with NCA’s Public Policy & Government Affairs team to boost CandyPAC awareness and participation. Worked within established brand guidelines to create a targeted mailer with customizable inserts and a follow-up email campaign. Coordinated with Membership to reach a curated VIP list, collaborating with a print vendor for production and fulfillment. Within four weeks, contributions rose 15%, and the campaign’s success extended to the CandyPAC booth at the Sweets and Snacks Trade Show, transforming it into a welcoming space for meetings, networking, and member engagement.
Another Example
Focus on the storytelling aspect, potentially some rebranded FHM materials about owning a home. Include new motion graphics, social media, etc.
