Campaign Overview

Alarm.com had previously focused its marketing efforts on residential customers and wanted to expand brand awareness with potential commercial clients. Partnering with the broader business marketing team, we identified the need for a series of one-page flyers tailored to five vertical business markets, each with distinct security and automation needs.

I collaborated closely with an internal copywriter to ensure messaging was consistent, adaptable, and scalable to additional business categories in the future. The final deliverables were a cohesive set of on-brand collateral pieces that equipped the sales team with targeted tools to engage commercial clients and highlight the unique security and automation services that Alarm.com could provide.