First Heritage Mortgage
Collaborating with stakeholders and the marketing team, I led the creative direction to develop a cohesive brand system for First Heritage Mortgage, crafting visuals that reflected their community roots and guided clients through the homeownership journey.
Campaign Overview
For the First Heritage Mortgage rebrand, I collaborated with multiple stakeholders to refresh the existing logo and visual identity while preserving the traditional style they valued. By softening the look and feel and refining the brand’s signature blue, I created a lighter, more sophisticated system that could flex across a wide range of applications—from print and digital materials to custom apparel and large-format signage. Beyond design, I developed budgets and rollout plans to implement the new brand across nearly 25 branch offices nationwide, ensuring consistency and cohesion at every touchpoint.
Another Example
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
