First Heritage Mortgage
Collaborating with stakeholders and the marketing team, I led the creative direction to develop a cohesive brand system for First Heritage Mortgage, crafting visuals that reflected their community roots and guided clients through the homeownership journey.
Campaign Overview
For the First Heritage Mortgage rebrand, I collaborated with multiple stakeholders to refresh the existing logo and visual identity while preserving the traditional style they valued. By softening the look and feel and refining the brand’s signature blue, I created a lighter, more sophisticated system that could flex across a wide range of applications—from print and digital materials to custom apparel and large-format signage. Beyond design, I developed budgets and rollout plans to implement the new brand across nearly 25 branch offices nationwide, ensuring consistency and cohesion at every touchpoint.
Botaanika
Skincare
This project brought together me, fellow expert designers, strategists, and skincare specialists to craft a uniquely Baltic experience, shaping an identity inspired by Estonia’s wild landscapes, gentle botanicals, and quiet, refined beauty.
Campaign Overview
Botaanika’s brand story began with a simple intention: honor Estonia. Having lived in the country for more than a year and my own cosmetology degree, I drew directly from the textures of Baltic culture, its quiet natural beauty, its deep respect for native botanicals, and its minimalist, grounded way of living. That experience shaped every design decision and ensured the brand’s heritage remained at the center of the work.
Partnering with a small team of packaging designers, marketing strategists, and skincare experts, we built a visual and verbal identity rooted in natural and native ingredients. The tone, narrative, and overall aesthetic were crafted to feel authentically Baltic, calm, clean, and deeply connected to its roots.
Our team extended the brand across every touchpoint, from packaging and print collateral to social media, digital advertising, and broader digital experiences. What began as a focused vision grew into a cohesive, scalable system that continues to evolve as Botaanika expands its product line and presence.
